AGAIN
Industry. Born. Again.
CHALLENGE:
Turning problems
into progress
Again is a bioscience company that turns CO₂ emissions into clean chemicals — converting the world's waste into the building blocks of its next industrial era. We needed to make breakthrough science feel operational rather than aspirational, and position Again as an essential partner for industry leaders ready to modernise.
STRATEGY:
The next
industrial era
We positioned Again at the centre of a fundamental shift in how chemicals are made. An industrial shift — better chemicals, produced through a modular manufacturing process that can plug into existing supply chains without rebuilding them from the ground up. The strategy focused on Again as an enabler: giving industry leaders a smarter, more resilient way to source the chemicals their businesses run on.
CREATIVE SOLUTION:
Building possibility from the ground up
Again's technology is real and operating at scale — the brand needed to show it, not just say it. A mix of facility art direction and 3D renders brings the process to life, making the science visible and the operation feel concrete.
The tone of voice shifts as the audience does. Visionary and precise when speaking to industrial impact. Warmer and more optimistic when the conversation turns to what it all means for the planet.
MAX KUFNER
CEO, AGAIN
“I have been working with Tim in various capacities for almost 10 years now. He is the first person I go-to for any branding needs, and my #1 person to refer others to (as I have many times before, with many very happy experiences). He has done the branding for several of my own companies and my portfolio companies and the quality of work has been exceptional.”
TEAM:
TRUE ARROW
Alex Angolt
Cam Scott
Louie Zeegen
Tim Williams
AGAIN
Alice de La Guéronnière
Ida Rask Kongsgaard
Joshua Gottlieb
Sérgio Freitas
Max Kufner
Torbjørn Jensen
DISCIPLINES
Strategy
Visual Identity
Verbal Identity
Digital Design
Motion
Art Direction
