AM BALL
Time waits for no-one. Until now
CHALLENGE:
Founded on passion
Am Ball — "on the ball" in German — has spent 25 years at the heart of the world's top sporting competitions. Born from a genuine love of sport, they built a reputation creating collectibles that preserve the memories of momentous occasions and beloved teams. We needed to build on that legacy with a brand that reflects the care and craftsmanship behind every piece, and earns its place alongside the prestigious institutions they partner with.
STRATEGY:
Heritage, elevated
We positioned Am Ball at the intersection of passion and precision. Not just a maker of collectibles, but a custodian of sporting moments — a company whose 25 years of craft earns it a place in the history it celebrates. The strategy focused on elevating the brand to match the prestige of its partners, without losing the genuine love of sport that built it.
CREATIVE SOLUTION:
Finding the perfect fit
The identity is built around a monogram — a maker's mark in the tradition of master craftsmen, and a nod to Am Ball's heritage in metalwork. From that foundation, a flexible monogram and pictogram system celebrates the breadth of sports they create for, adapting without losing coherence.
A refined typographic approach and pared-back colour palette do the rest — bringing an elevated, considered feel that reflects both the quality of the products and the weight of the occasions they commemorate.
EDOUARD GOTTLIEB
DIRECTOR, AM BALL
"What really stood out was the way Tim took the time to listen and understand our story, building something that truly reflected who we are. The end result captures our history and ambition, while giving us room to grow into a brand that feels approachable, elegant, and true to our craft."
TEAM:
TRUE ARROW
Stephen Ong
Tim Williams
AM BALL
Charles Gottlieb
Edouard Gottlieb
Natasha Papst
DISCIPLINES
Visual Identity
Verbal Identity
Packaging
Digital Design
Motion
